POM’s Founder & Chief Strategist, Kathy Floam-Greenspan, recently joined Enterprise Radio with Eric Dye to discuss insights from a survey of 100+ B2B marketers.
Drawing on insights from POM’s industry research and 25+ years advising B2B technology leaders, the conversation centers on one critical idea: Focus is a leadership responsibility.
As expectations rise, resources tighten, and AI adds complexity, marketing teams don’t need more activity—they need clearer priorities.
In this episode, Kathy shares:
✅ Why marketing struggles aren’t about effort—they’re about fragmentation
✅ The four leadership shifts that protect focus in 2026
✅ How defining success in business terms changes performance
✅ Why AI should be treated as a collaborator, not a shortcut
If you’re leading in today’s high-pressure marketing environment, this conversation will resonate.