Kathy Floam-Greenspan
12.05.2024
On the 12th day of Christmas, my VP asked of me…
With the holiday rush and year-end goals piling up, keeping your B2B marketing on point can be as challenging as holiday shopping. To help you stay focused, POM’s “12 Days of B2B Marketing” provides a holiday-inspired checklist designed to get your 2025 strategy ready to “sleigh”. From crafting compelling email campaigns to refreshing your website messaging, this festive countdown is packed with actionable items that will help you hit the ground running in Q1.
B2B Marketing Tactics:
1. Videos
Dynamic videos attract audiences and quickly relay information that could be overlooked in text – people just don’t read anymore! Creative videos can showcase your solutions, highlight customer success, tell your brand’s story and generate leads with an ROI that is worth the effort.
2. Email Campaigns
Effective email campaigns can be an important part of an integrated marketing plan for both current customers and prospects. Use the opportunity to drive engagement with informative content and offers, and build awareness of your brand, products and services.
3. Branding
Effective branding ensures your message resonates, fostering long-term recognition and loyalty. Generate ideas to enhance your brand’s identity, whether it’s a refresh of your logo, updated messaging, or design elements that connect with your audience.
4. Sponsor Events
Sponsored events are an effective way to build brand awareness, establish your expertise and generate leads. In-person or virtual, these gatherings provide great opportunities to connect with potential customers and partners while showcasing your unique value.
5. Website Updates
Website updates ensure your site is performing at its best. Optimize load times, refresh key visuals and messaging, improve SEO, or add new case studies to keep your digital impactful and informative.
6. Paid Search
To maintain a strong presence in competitive markets, running paid search campaigns is essential. Focus on refining your targeting, optimizing keywords, and crafting compelling ads to drive traffic and maximize ROI. Regular performance analysis ensures your campaigns stay effective and deliver results.
7. Sales Scripts
Tailored sales scripts can empower your team to nurture and convert leads confidently. Develop scripts for different buyer journey stages and train your team to use them naturally and effectively.
8. Trade Show Booths
Preparing for trade shows? Early planning is key to success. Invest in standout booth designs, incorporate interactive elements to engage attendees and create a professional presence that leaves a lasting impression. A well-executed trade show strategy can boost brand awareness and generate valuable connections.
9. Social Media
Creative social media posts make you look alive online, allowing you to connect with your audience in a timely manner with educational content and offers. Informative and consistent posting can boost visibility, give you credibility and encourage engagement.
10. Case Studies
Build credibility by crafting case studies that highlight your expertise and differentiators. Highlight real client results, with a focus on measurable outcomes, and share them across your marketing channels.
11. LinkedIn Ads
LinkedIn ad campaigns are ideal for targeting precise B2B audiences. Promote services, events, or resources with polished, professional messaging that resonates with your audience, drives engagement and produces leads.
All these efforts should lead to our #12 item: warm, qualified leads! By implementing these “twelve days of marketing” tactics, you’ll create an integrated strategy that produces results and positions your brand for success in the new year.
How POM Can Help:
As the year comes to a close, it’s the perfect time to reflect on your marketing achievements and plan for the future. Implementing these components into your B2B marketing strategy will set a solid foundation for 2025. At POM, we specialize in helping B2B companies execute high-impact marketing initiatives, including targeted, integrated marketing campaigns. With POM’s support, you’ll be well-positioned to start the new year with marketing momentum that drives results.