RouteSmart: Postal/Parcel Integrated Marketing
RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. RouteSmart expanded its offering to the Postal/Parcel industry with a web service called RaaS. Pomerantz branded RaaS and developed an e-book campaign to educate the market on the service. The customer base for RaaS continues to grow.