RouteSmart: Certification Program

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. In order to bring RouteSmart’s worldwide community of users together and recognize their proficiency in using this complex technology, Pomerantz worked with RouteSmart’s Client Services team to develop and promote the RouteSmart for ArcGIS® Certified Routing Professional program.

Projects:

  • Program strategy
  • Program branding
  • Landing page
  • Exam Preparation Guide
  • Email campaign promoting certification
  • Certified routing professional spotlight campaign
  • Collateral materials