Interstate Container delivers custom-engineered, environmentally conscious corrugated packaging across the United States. In 2009, they recognized the need to create a sustainable product that could ultimately replace their wax products. Interstate Container selected Pomerantz to help them get aggressive about promoting this product at two large trade shows in Fall 2013.
Pomerantz initiated the project by presenting several creative campaign concepts to Interstate Container. Upon choosing one creative direction, Pomerantz used this creative as a springboard to develop all of the campaign materials needed for both shows. Satisfied with the results from these two shows, Interstate Container continues to work with Pomerantz to provide design and marketing support for their annual trade shows.